Principal Duties and Responsibilities

As the Growth Solutions Lead, you will drive the performance and scalability of Etaily's content-led commerce initiatives across live-streaming, short-form videos, affiliate programs, and content creation. You will act as a pivotal cross-functional leader shaping how brands connect with Southeast Asia's digital-first consumers, using innovative and data-driven content strategies to convert attention into transactions. In this role, you will manage creator ecosystems, optimize creative workflows, and lead platform-native growth tactics that accelerate conversion, GMV, and customer acquisition across TikTok, Shopee, Lazada, and other key channels.

Job Responsibilities

• Build and optimize Growth Solutions operations, covering content creation, live-streaming workflows, affiliate management, content funnels, and sales tracking while collaborating with enablement teams for seamless fulfillment.
• Identify and pitch TikTok-ready brands across beauty, fashion, lifestyle, and consumer goods; co-lead end-to-end onboarding from commercial negotiations to shop setup and go-live execution.
• Liaise directly with platform partner teams (e.g., TikTok) to leverage algorithm updates, incentive programs, and marketplace features, positioning Etaily as a top-tier strategic partner.
• Track competitor activity and market trends across top enablers to generate insights, refine go-to-market strategies, and secure first-mover advantage.
• Define success metrics, scaling frameworks, and monetization models for content-led growth, aligning content strategies with broader commercial and tech business objectives.
• Own the content engine across short-form video and branded content, optimizing funnels alongside internal creative teams and external influencers to drive reach, engagement, and GMV.
• Build a high-performing live-streaming model across marketplace and brand productions (TikTok, Shopee Live, LazLive); develop host talent pipelines, SOPs, and performance playbooks while tracking retention and stream GMV.
• Lead affiliate programs across TikTok Shop, Shopee, and Lazada Affiliate networks; recruit, onboard, and negotiate retainers/incentives with KOLs, creators, and hosts.
• Establish and track full-funnel metrics (ROI, cost-per-conversion, funnel drop-offs) across content and affiliate initiatives, translating analytics into actionable recommendations for leadership and brand partners.

Your Profile

You are an entrepreneurial, creative, and results-oriented leader who bridges strategic vision with hands-on execution. You possess an analytical mindset with a strong command of attribution tools, content analytics, and performance marketing. Backed by a strong track record in e-commerce, content strategy, or growth marketing, you excel at managing cross-functional teams, building creator networks, and scaling commercial operations across major Southeast Asian marketplaces.

Key Qualifications

• 5+ years of experience in digital marketing, e-commerce, or content strategy roles.
• Strong grasp of performance-driven content formats, live-streaming best practices, and affiliate marketing models.
• Proven experience with TikTok Shop, Shopee, Lazada, and broader e-commerce marketplaces is a strong plus.
• Prior experience in content agencies, growth solutions agencies, or Multi-Channel Networks (MCNs) is highly advantageous.
• Demonstrated ability to manage cross-functional teams, agency partners, and diverse creator/influencer networks.
• Strong analytical capabilities with working knowledge of content analytics, attribution tools, and performance tracking.