Copywriter

As a Copywriter at EBL (Etaily Brand Labs), you will be instrumental in creating compelling and engaging marketing content across various platforms. Your role involves writing and strategic thinking, ensuring the content aligns with the industry and brand needs and resonates with diverse audiences. You will work closely with the team to conceptualize and execute innovative campaigns, ensuring a seamless user experience and effective communication strategies.

Requirements:

Educational Background:

• Bachelor's Degree, Diploma, or Professional Degree in Marketing, Creative Writing, English Studies, Advertising, Business Administration, or relevant fields.

Professional Experience:

• Minimum 2 years of experience in a copywriting or related role.
• Excellent command of English and Filipino, with impeccable editing, spelling, and grammar skills.

Skills:

• Ability to convey the appropriate writing tone and style according to industry and brand.
• Proficiency in writing for different platforms, including mobile apps, websites, email campaigns, news releases, and blogs.
• Capable of creating engaging captions for Facebook/Instagram ads and SEM.
• Meticulous attention to detail and a keen eye for quality content.

Technical Skills:

• Familiarity with Microsoft Office & Google Suite.
• Experience in Facebook Business Manager & Google Adwords is a plus.
• Knowledge of SEO/SEM and CRM-related marketing best practices.

Other Qualities:

• Highly self-motivated, independent, and well-organized.
• Fast learner and hands-on executor with a positive attitude.
• Ability to work in a fast-paced environment.

Responsibilities:

• Brainstorm and generate creative ideas for marketing campaigns.
• Ensure logical flow in content, taking user experience into account.
• Coordinate with teams for the timely execution of campaigns.
• Analyse performance data to guide improvements in current and future initiatives.
• Create performance reports for communications initiatives.
• Manage workloads effectively and consistently meet deadlines, even under pressure.